Performance Marketing Agency

More Leads. More Clients. More Sales. Powered by Performance Ads.

Growthlane runs Google Ads and Meta Ads campaigns for businesses in any industry, helping you get more leads, clients, sales and reach. Based on 3 years of hands-on experience with clients in the US, UK and worldwide.

3+ Years
In performance marketing
Global Reach
US, UK & worldwide clients
Multi- Industry
From dentists to e-commerce
Campaign Performance
LIVE
Leads / Mo
487 ↑
Cost / Lead
$12 ↓
★
New Lead
Just came in
$
ROAS
4.8x return
Trusted by businesses across industries
BrightSmile Dental
SpineWell Chiropractic
Northstar Commerce
FORGE Fitness
OAKSTONE Realty
LedgerPoint Advisory
The Real Problem

You know ads work. You just haven't found the right team to make them work for you.

Most business owners have tried running ads — or hired an agency that promised the world. The result is usually the same: wasted spend, vague reports, and no real growth.

⚠

You Need Qualified Leads — Not Just Clicks

Traffic means nothing if it doesn't convert. We build campaigns around the people most likely to buy from you — and we track every step of the journey from click to customer.

💸

Ad Spend Disappears Without Accountability

Vanity metrics and generic dashboards hide what's really working. We focus on cost-per-lead, cost-per-acquisition and return on ad spend — the numbers that actually grow your business.

🎯

No Strategy Behind the Campaigns

Boosting posts and tweaking keywords isn't a strategy. We build full-funnel campaigns with proper audience research, creative testing and continuous optimization.

Why Growthlane

A performance marketing partner focused on your real business outcome.

We're not a "set it and forget it" agency. We treat every dollar of your ad spend like it's our own — because your growth is our growth.

📈

More Leads

We run campaigns that put your business in front of people who are actively looking for what you offer, and turn them into enquiries, calls and form submissions.

👥

More Clients

We don't stop at clicks. Every campaign is built to bring in people who become paying clients, whether you run a clinic, a firm, a gym or a home service business.

🛒

More Sales

For e-commerce and other businesses that sell online, we run ads that drive purchases and track which campaigns are actually making you money.

👀

More Exposure

We get your brand in front of new audiences on Google and on Facebook and Instagram, so more people in your market know who you are.

🤝

More Reach

We target the right people in the right locations, whether that's your local area or customers across the US, UK or anywhere else you want to grow.

📊

Fully Online Operations

We work with you 100% remotely, so geography is never a barrier. Whether you're in New York, London, Sydney, or anywhere in between, you get the same level of attention.

Industries We Serve

Whatever your business, we know how to fill it with the right customers.

We've built and managed campaigns across a wide range of industries — and we treat every new vertical as a fresh research project, not a copy-paste template.

🦷
Dentists
High-value patient acquisition
💆
Chiropractors
Local lead generation
🏠
Real Estate
Buyer & seller leads
🛒
E-commerce
Direct sales & ROAS
🏨
Hotels
Direct bookings
🍽️
Restaurants
Foot traffic & reservations
💪
Gyms
Membership sign-ups
🏗️
Roofers
Local job leads
Our Core Services

Four levers we pull to grow your business predictably.

We don't believe in a one-size-fits-all service. We pick the right combination of channels and tactics to match your goals, your market, and your budget.

01
G

Google Ads Management

Search, Display, YouTube and Performance Max campaigns built around intent. We capture the customers who are actively searching for what you offer — and we filter out the wasted clicks before they happen.

  • Keyword research & intent targeting
  • Search, Display, YouTube & PMax campaigns
  • Compelling ad copy that drives clicks
  • Bid management & budget optimization
  • Negative keyword lists to cut waste
Learn more about Google Ads →
02
M

Meta Ads Management

Facebook and Instagram campaigns that build demand and convert it. We test audiences, creative angles and placements to find the combination that produces the lowest cost per lead for your business.

  • Facebook & Instagram feed, story & reels ads
  • Custom & lookalike audience building
  • Creative testing frameworks
  • Retargeting campaigns that close the loop
  • iOS 14.5+ compatible tracking
Learn more about Meta Ads →
03
T

Conversion Tracking & Optimization

Without accurate tracking, you're flying blind. We set up full-funnel analytics, server-side tracking where needed, and dashboards that show you exactly what's working — and what isn't.

  • GA4 & Google Tag Manager setup
  • Meta Pixel & Conversions API
  • Server-side tracking for iOS privacy
  • Custom dashboards & reporting
  • CRM & lead quality integration
Learn more about Tracking →
04
L

Landing Page Support

The best ad in the world fails on a slow, confusing landing page. We help you build (or rebuild) the page your traffic lands on — with one job: turn that visitor into a lead or sale.

  • Conversion-focused page design
  • A/B testing of headlines & offers
  • Mobile speed optimization
  • Form design that maximizes completions
  • Heatmap & behavior analysis
Learn more about Landing Pages →
Results & Case Studies

Real businesses. Real numbers. Real growth.

A look at how we've helped businesses across different industries turn ad spend into predictable, measurable revenue.

Dental Practice

Local Patient Acquisition

The Problem

The practice was relying entirely on referrals and walk-ins, with no consistent pipeline of new high-value patients.

What We Did

Built a Google Ads campaign targeting high-value cosmetic procedures with a dedicated landing page and full call tracking.

3.2x
Lead Volume
-47%
Cost Per Lead
E-commerce Brand

Scaling Direct Sales

The Problem

The brand was profitable on organic, but couldn't scale paid ads without burning money on unprofitable products.

What We Did

Restructured the Meta Ads account around hero products, launched creative testing, and connected purchases back to the ad sets.

4.8x
Return On Ad Spend
+182%
Monthly Revenue
Roofing Company

Local Lead Generation

The Problem

The owner was getting low-quality leads from lead generators and wanted exclusive leads from his own campaigns.

What We Did

Launched a Google Ads + Local Service Ads combo with geo-targeted campaigns and a dedicated landing page per service area.

62
Exclusive Leads / Mo
$38
Avg. Cost Per Lead
Client Testimonials

What business owners say about working with Growthlane.

“
★★★★★

“We had tried running Google Ads ourselves, but the results were inconsistent. Growth Lane brought a much more structured approach to our campaigns, and the quality of enquiries improved noticeably. For the first time, we actually felt like our ad spend was working for us.”

Alex Morgan
Founder · Dental Practice · USA
“
★★★★★

“Rohan took the time to understand our business instead of just launching another generic campaign. The targeting and messaging became much sharper, and we started seeing a much more consistent flow of relevant enquiries. Communication has also been excellent throughout.”

Daniel Brooks
Doctor · Chiropractic Clinic · Canada
“
★★★★★

“Growth Lane completely changed how we approach paid advertising. They constantly test different audiences, creatives and campaigns rather than letting the same ads run forever. We now have a much clearer understanding of what drives sales and where to put our budget.”

Emily Carter
MD · E-commerce Brand · UK
“
★★★★★

“Before Growth Lane, we were spending money on ads without really knowing what was working. They rebuilt our campaigns around actual membership enquiries, and the quality of leads improved significantly. It’s made our customer acquisition much more predictable.”

Michael Turner
MD · Fitness Studio · Canada
“
★★★★★

“What impressed me most was that Growth Lane didn’t just manage our ad account. They looked at the bigger picture — targeting, messaging and lead generation. The campaigns became much more focused, and we started getting enquiries from people who were genuinely interested.”

Ryan Mitchell
Founder · Real Estate Agency · USA
“
★★★★★

“Growth Lane has been a fantastic paid media partner for us. They understand both Google and Meta and, more importantly, understand that advertising needs to generate business, not just clicks. They’re proactive, responsive and always looking for ways to improve performance.”

James Wilson
CEO · Digital Agency · UK
Who This Is For

This system is built for business owners ready to scale.

We work best with founders and marketing leaders who have already proven their offer and are ready to put real budget behind growth.

💵
You already have a business that's working

You have a product or service that's selling, but you know ads can take it further — if they're run right.

💵
You're spending at least $1K/mo on ads (or ready to)

You're either already running ads with mixed results, or you're ready to start with a meaningful budget.

💵
You want qualified leads, not vanity metrics

You care about cost per lead, cost per acquisition, and real revenue — not just impressions and clicks.

💵
You're in the US, UK, Australia, India or anywhere with online customers

Geography is never a barrier — if your customers can buy online, we can run ads that reach them.

💵
You want a partner, not another vendor

You're looking for someone who'll treat your ad spend like their own — and care about your business like it's theirs.

What You'll Get

What we'll cover during your 30-minute call.

This isn't a sales pitch disguised as a "strategy session." You'll walk away with real insights and a clear plan — whether you decide to work with us or not.

1

Custom Growth Audit

We'll review your current ad accounts, website and funnel to find the biggest leaks in your customer journey — and where the quickest wins are hiding.

2

Ideal Customer Profile

We'll help you get crystal clear on exactly who your best customer is — and how to put your ads in front of more people just like them.

3

Channel Recommendation

Google Ads, Meta Ads, or both? We'll tell you exactly where to focus your budget based on your industry, your goals, and your current data.

4

Budget & Bidding Strategy

We'll give you a realistic idea of what budget you need to hit your goals — and how we'd structure the bidding to get the most out of every dollar.

5

Creative & Messaging Direction

We'll outline the type of ads, headlines, and offers that will resonate with your audience — based on what's already working in your market.

6

90-Day Growth Roadmap

You'll walk away with a clear month-by-month plan covering launch, optimization, and scale — so you know exactly what to expect if we work together.

Common Questions

Frequently asked questions.

Answers to the questions we hear most often from business owners considering paid advertising.

How quickly will I see results from paid ads?+
Most accounts start generating data within the first week. Meaningful optimization typically takes 30–60 days. We're transparent about timelines during the strategy call — no false promises of "overnight results."
What's the minimum ad budget you work with?+
We typically recommend a minimum of $1,000–$1,500/month in ad spend for Google Ads, and $1,500+/month for Meta Ads. Below that, the data isn't enough to optimize effectively.
Do I have to sign a long-term contract?+
No. We work on a month-to-month basis. We earn your business every single month — if we're not delivering, you can pause anytime.
Do you also build landing pages?+
Yes. We offer landing page support including design recommendations, A/B testing, copy rewrites, and conversion audits. We don't do full custom builds, but we partner with trusted designers if needed.
How do you measure success?+
We measure success the way you do: cost per lead, cost per acquisition, return on ad spend, and revenue generated. You'll get a monthly report covering all of these — explained in plain English.
What if I've been burned by an agency before?+
That's actually most of our clients. The strategy call is the best place to talk through what went wrong and how we'd do things differently. We focus on transparency, clear reporting, and treating your budget like our own.
Meet The Founder

A founder who's actually run the campaigns himself.

rohanspic_skmqy_768

Hi, I'm Rohan — Founder of Growthlane.

I started Growthlane after spending three years in the trenches of performance marketing — managing campaigns for businesses in the US, UK, and worldwide. I've seen what works, what wastes money, and the difference a real strategy makes.

I'm not the biggest agency, and I'm not trying to be. I'd rather work closely with a handful of businesses, give them my full attention, and produce real results than juggle 50 clients and produce none.

When you book a call with Growthlane, you talk to me. When we build your campaign, I oversee it. When you have a question at 9pm, you message me directly. That's the level of ownership and care you get when you work with us.

Our Services

Four specialized services. One unified growth strategy.

Service 01

Google Ads Management

Capture high-intent buyers at the exact moment they're searching for what you sell. Google Ads is the most direct line between a problem your customer has and a solution you offer — when it's run right.

We build and manage Google Ads campaigns that turn ad spend into qualified leads and sales. From in-depth keyword research to ongoing bid optimization, every element is engineered to lower your cost per result.

What's included:

  • ✓
    In-depth keyword research — We map out the exact search terms your customers use, including long-tail keywords your competitors are missing.
  • ✓
    Search, Display, YouTube & Performance Max — The full Google Ads suite, deployed strategically based on your goals.
  • ✓
    Compelling, tested ad copy — Multiple ad variations tested against each other so we always know which message wins.
  • ✓
    Landing page recommendations — We tell you exactly what to fix on your page to convert more of the clicks we're sending.
  • ✓
    Bid & budget optimization — Daily adjustments to ensure every dollar goes to the campaigns, keywords, and audiences that perform.
  • ✓
    Negative keyword management — We aggressively filter out irrelevant searches so you don't pay for junk clicks.
  • ✓
    Transparent monthly reporting — Clear reports on leads, cost per lead, conversions, and ROAS — explained in plain English.
Get Started with Google Ads

Google Ads Snapshot

Avg. Click-Through Rate7.2%
Avg. Conversion Rate8.4%
Avg. Cost Per Lead Reduction-38%
Best ForHigh-intent demand
Recommended Budget$1,000+/mo
Campaign Types
SearchDisplayYouTubePerformance MaxShoppingLocal Services

Meta Ads Snapshot

Avg. Cost Per Lead$8 - $25
Avg. ROAS (e-com)3.5x - 6x
Best ForDemand + nurturing
Recommended Budget$1,500+/mo
Placements
FeedStoriesReelsMarketplaceMessenger
Service 02

Meta Ads Management

Reach your customers where they spend hours every day. Facebook and Instagram ads let you build demand, nurture interest, and retarget the people who've already shown they want what you sell.

We manage end-to-end Meta Ads campaigns — from audience research and creative strategy to daily optimization. Whether your goal is lead generation, e-commerce sales, or local foot traffic, we build campaigns that hit your target cost per result.

What's included:

  • ✓
    Audience research & building — Custom audiences, lookalikes, interest stacks, and behavioral targeting tailored to your ideal customer.
  • ✓
    Creative strategy & testing — Multiple ad formats (image, video, carousel) tested against each other to find the winning combination.
  • ✓
    Full-funnel campaigns — Top of funnel (awareness), mid funnel (consideration), and bottom funnel (retargeting) — all working together.
  • ✓
    iOS 14.5+ compatible tracking — Conversions API + pixel setup to ensure accurate data despite Apple's privacy changes.
  • ✓
    Retargeting & lookalike campaigns — Re-engage website visitors and find more people just like your best customers.
  • ✓
    Daily budget & bid optimization — Active management of budgets, bid strategies, and placements to drive down your cost per result.
Get Started with Meta Ads
Service 03

Conversion Tracking & Optimization

If you can't measure it, you can't improve it. Most businesses are running ads with broken tracking — which is why they can't figure out what's working. We fix that first.

We set up the entire tracking and analytics stack so you finally know exactly where every lead comes from, what it cost, and what it brought in. Clean data = better decisions = lower costs.

What's included:

  • ✓
    Google Analytics 4 setup — Properly configured GA4 with conversions, audiences and custom events tracked correctly.
  • ✓
    Google Tag Manager implementation — Clean container setup so you can deploy tags without touching code.
  • ✓
    Meta Pixel & Conversions API — Server-side tracking to maintain accuracy despite iOS privacy changes and ad blockers.
  • ✓
    Call tracking & form tracking — We connect your actual leads back to the ads that generated them, so attribution is finally accurate.
  • ✓
    Custom dashboards — Looker Studio dashboards showing leads, cost per lead, sales, and ROAS in one simple view.
  • ✓
    CRM & lead quality integration — Connect your CRM so you can see which ads produce the best-quality customers, not just the most leads.
Fix Your Tracking

Tracking Stack

Analytics PlatformGA4
Tag ManagerGTM
Meta TrackingPixel + CAPI
Call TrackingDynamic numbers
ReportingLooker Studio
💡 Most agencies skip this. We never do — it's the foundation of profitable campaigns.

Landing Page Snapshot

Avg. Conversion Lift+45%
Avg. Bounce Rate Drop-32%
Best ForMax ROI from ads
Mobile Optimized100%
Our Process
ResearchWireframeDesignBuildTest
Service 04

Landing Page Support

The best ad in the world fails if it lands on a slow, confusing page. We make sure the traffic we're sending doesn't just arrive — it converts.

Whether you need a brand new landing page built from scratch, an existing one redesigned, or just ongoing A/B testing of headlines, offers, and layouts — we treat every page like a conversion machine that can always be improved.

What's included:

  • ✓
    Conversion-focused page design — Every element is designed with one goal: turn the visitor into a lead or sale.
  • ✓
    A/B testing of headlines, offers, and layouts — We don't guess. We test and let the data decide.
  • ✓
    Mobile speed optimization — Most of your traffic is mobile. We make sure the page loads fast and converts on every device.
  • ✓
    Form design & optimization — The right number of fields, the right asks, the right friction — all tested for maximum completions.
  • ✓
    Heatmap & behavior analysis — We use Hotjar and Microsoft Clarity to see exactly how users interact with your page.
Build a Better Landing Page
Case Studies & Results

The proof is in the numbers.

Dental Practice · United States

From Zero to 90+ Qualified Patients Per Month

Campaign duration: 6 months
The Problem

The practice was opening a new location and needed a steady flow of high-value patients for cosmetic procedures like veneers, implants, and Invisalign. The previous agency they worked with produced dozens of low-quality leads and zero bookings — burning through $4,000/month with nothing to show for it.

What We Did

We built a Google Ads campaign around high-intent, high-value procedure keywords. We created a dedicated landing page per service with real before-and-after photos and transparent pricing. We set up call tracking so every phone call was attributed back to the ad. We aggressively managed negative keywords to cut wasted spend.

The Results
94
Qualified Leads / Mo
$22
Avg. Cost Per Lead
5.2x
Return On Ad Spend
68%
Booking Rate
E-commerce Brand · United Kingdom

Scaling Profitable Meta Ads from $5K to $40K/Month

Campaign duration: 8 months
The Problem

A premium skincare brand had strong organic sales but couldn't get Meta Ads to be profitable. Every time they tried to scale, their cost per acquisition went through the roof and their return on ad spend dropped below 1x — meaning they were losing money on every sale.

What We Did

We restructured the entire Meta Ads account from the ground up. We identified the brand's hero SKUs and built campaigns around them. We created a creative testing framework that produced 30+ new ads per month. We layered in retargeting and lookalike audiences based on actual purchasers, not just site visitors.

The Results
4.8x
Return On Ad Spend
+712%
Monthly Ad Spend
$14.30
Cost Per Purchase
+182%
Monthly Revenue
Roofing Company · United States

Building a Pipeline of Exclusive Local Leads

Campaign duration: 5 months
The Problem

The owner was tired of paying lead generators for shared leads that his competitors were also calling. He wanted exclusive leads from his own campaigns — and he wanted them in specific zip codes where his crew could actually do the work.

What We Did

We built a Google Ads + Local Service Ads combination with hyper-local geo-targeting. We created a different landing page for each major service area, with local trust signals and reviews. We set up a dedicated phone number per campaign so we could track every call back to the exact ad that generated it.

The Results
62
Exclusive Leads / Mo
$38
Avg. Cost Per Lead
$420k
Closed Revenue
9.4x
Return On Ad Spend
Chiropractic Clinic · Australia

From Inconsistent Bookings to a Waitlist

Campaign duration: 7 months
The Problem

The clinic owner was relying on word of mouth and sporadic referrals. New patient bookings were inconsistent — some weeks busy, some weeks empty. She wanted a predictable flow of new patients every single week so she could stop worrying about the calendar and focus on patient care.

What We Did

We built a Meta Ads campaign targeting local residents within a 15km radius, with messaging focused on the specific pain points of her ideal patients (chronic back pain, sports injuries, posture issues). We created video content featuring the chiropractor herself to build trust before the first call. We added retargeting to follow up with people who had visited the site but not booked.

The Results
41
New Patients / Mo
$19
Cost Per New Patient
+260%
Clinic Revenue
4.1x
Return On Ad Spend
growthlaneiconwhitetile_k0t99_440
Our Story

Built from frustration. Run with conviction.

Growthlane was founded by Rohan in 2022 after three years spent inside the performance marketing industry — watching the same patterns play out over and over. Great businesses getting burned by agencies that promised the world and delivered reports full of vanity metrics. In-house teams running ads without a real strategy. Founders spending thousands of dollars a month with no idea whether it was actually working.

Rohan had seen enough. He started Growthlane with a simple, contrarian idea: take on fewer clients, give them more attention, and treat every dollar of their ad spend like it was your own. Charge a fair price, communicate directly, and never hide the numbers.

Three years later, that approach has worked. We've built and managed campaigns for businesses in the US, UK, India, Australia and beyond. We've helped dental practices fill their chairs, e-commerce brands scale to seven figures, and local service companies build a steady pipeline of exclusive leads. And we've done it without any of the BS the industry is known for.

Milestones

Numbers that tell the story.

3+
Years in business
4
Continents served
8+
Industries served
100%
Client retention focus
Certifications

Officially certified where it counts.

🏆
Google Ads Certified

Search, Display, Video, Shopping

♾️
Meta Blueprint Certified

Media planning & buying

📊
Google Analytics Certified

GA4 qualified

🎖️
HubSpot Certified

Marketing software

Or Pick a Time Directly

Choose a 30-minute slot in your timezone. You'll get an instant confirmation with the meeting link.

Questions?

Prefer to talk before you book?

No problem. Reach out directly and we'll answer any questions you have about our services, our process, or whether we're a good fit for your business.

✓

You're booked. See you on the call.

We've received your details and you'll get a confirmation email in the next few minutes. While you wait, here's a quick checklist to make sure you get the most out of our call.

What to prepare for the call

1
Check your inbox for the confirmation email with the meeting link and a short pre-call questionnaire.
2
Fill in the pre-call questionnaire — it takes 5 minutes and helps us come prepared with relevant insights.
3
If you have access to your current Google Ads or Meta Ads account, have it open during the call.
4
Bring your questions. The more you bring, the more value you'll get out of the 30 minutes.